*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:#FFFFFF;color:#192733;font-family:"Inter",sans-serif;line-height:1.65}

:root{
  --white:#FFFFFF;
  --offwhite:#FFF9F5;
  --ink:#192733;
  --ink-soft:#5B6670;
  --orange:#FF5C35;
  --orange-dark:#E64A24;
  --line:#D8DDE1;
  --soft:#FFF0EA;
}

h1,h2,h3,h4{font-family:"Fraunces",serif;font-weight:500;letter-spacing:-0.01em;margin:0 0 .5em;color:var(--ink)}
p{margin:0 0 1em}

/* ---------- header ---------- */
.header{position:sticky;top:0;z-index:20;display:flex;justify-content:space-between;align-items:center;padding:18px 7vw;background:rgba(255,255,255,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.brand{display:flex;align-items:center;text-decoration:none}
.brand img{height:30px;width:auto;display:block}
.header nav{display:flex;gap:34px;align-items:center}
.header nav a{color:var(--ink);text-decoration:none;font-size:.95rem;font-weight:600}
.header nav a:hover{color:var(--orange-dark)}
.header nav a[aria-current="page"]{color:var(--orange-dark)}
.header-ctas{display:flex;gap:10px;align-items:center}
.menu{display:none;border:0;background:none;font-size:1.4rem;color:var(--ink)}

/* ---------- buttons ---------- */
.btn{display:inline-flex;justify-content:center;align-items:center;gap:8px;border-radius:8px;padding:13px 22px;font:700 .92rem "Inter",sans-serif;text-decoration:none;cursor:pointer;transition:transform .15s ease,background .15s ease,border-color .15s ease}
.dark{background:var(--orange);color:var(--white);border:1px solid var(--orange)}
.dark:hover{background:var(--orange-dark);border-color:var(--orange-dark);transform:translateY(-1px)}
.outline{border:1px solid var(--orange);color:var(--orange-dark);background:transparent}
.outline:hover{background:var(--soft);transform:translateY(-1px)}
.light{background:var(--white);color:var(--orange-dark);border:1px solid var(--white)}
.light:hover{transform:translateY(-1px)}
.btn-sm{padding:9px 16px;font-size:.85rem;border-radius:7px}

/* ---------- hero ---------- */
.hero{max-width:900px;margin:auto;padding:100px 7vw 80px;text-align:center}
.eyebrow,.kicker{font-size:.8rem;font-weight:700;letter-spacing:.1em;margin:0 0 18px;color:var(--orange-dark);text-align:center}
.hero h1{font:500 clamp(2.4rem,5.2vw,4.2rem)/1.12 "Fraunces",serif;letter-spacing:-.01em;margin:0 0 22px}
.hero h1 em{font-style:italic;color:var(--orange-dark)}
.hero .lead{font-size:1.18rem;color:var(--ink-soft);max-width:620px;margin:0 auto 30px}
.actions{display:flex;gap:12px;flex-wrap:wrap;justify-content:center;margin:0 0 16px}
.note{font-size:.85rem;color:#8b95a1}

/* ---------- shared section styles ---------- */
.narrow{max-width:1080px;margin:auto}
section{padding:80px 7vw}
.problem h2,.bridge h2,.copy h2,.example h2,.diagnostic h2,.contact h2,.services h2{font:500 clamp(1.9rem,3.6vw,2.9rem)/1.2 "Fraunces",serif;letter-spacing:-.01em;margin:0 0 26px}
.problem h2 span{color:var(--orange-dark)}
.cols{display:grid;grid-template-columns:1fr 1fr;gap:50px;color:var(--ink-soft);font-size:1.05rem}

/* ---------- bridge / cómo ayudo ---------- */
.bridge{background:var(--offwhite)}
.bridge .sub{color:var(--ink-soft)}
.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:14px;align-items:stretch;margin-top:40px}
.flow article{border:1px solid var(--line);background:var(--white);border-radius:14px;padding:26px}
.flow article.featured{background:var(--soft);border-color:#FFCBB3}
.flow article>span,.story span,.service-grid span{font-size:.68rem;letter-spacing:.1em;color:var(--orange-dark);font-weight:700}
.flow h3,.benefits h3,.story h3,.service-grid h3{font:500 1.35rem/1.2 "Fraunces",serif;margin:12px 0 8px}
.flow p,.benefits p,.story p,.service-grid p{color:var(--ink-soft);font-size:.94rem}
.flow>i{display:flex;align-items:center;font-size:1.5rem;color:var(--orange-dark)}
.statement{text-align:center;font:500 1.9rem/1.4 "Fraunces",serif;margin-top:45px;color:var(--ink)}
.statement em{font-style:italic;color:var(--orange-dark)}

/* ---------- copywriting ---------- */
.copy{background:var(--white)}
.intro{max-width:720px;color:var(--ink-soft);font-size:1.05rem}
.benefits{display:grid;grid-template-columns:1fr 1fr;gap:0 50px;margin-top:32px}
.benefits article{display:flex;gap:16px;padding:24px 0;border-top:1px solid var(--line);color:var(--orange-dark);font-size:1.4rem}
.benefits article div{flex:1}
.benefits h3{margin-top:0;color:var(--ink)}
.benefits p{margin:0}
.cliche{max-width:980px;margin:50px auto 0;background:var(--offwhite);border:1px solid var(--line);color:var(--ink);padding:30px;border-radius:16px;display:grid;gap:6px}
.cliche p{margin:0;color:var(--ink-soft);font-style:italic}
.cliche strong{font:500 1.7rem "Fraunces",serif;color:var(--orange-dark)}
.cliche span{color:var(--ink-soft)}

/* ---------- seo ---------- */
.seo{background:var(--offwhite)}
.seo-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.seo-grid p:not(.kicker){color:var(--ink-soft)}
.searchbox{background:var(--white);padding:22px;border-radius:16px;border:1px solid var(--line);box-shadow:0 10px 30px rgba(18,34,46,.06)}
.searchbar{background:var(--offwhite);border:1px solid var(--line);border-radius:999px;padding:12px 16px;color:var(--ink-soft)}
.result{background:var(--offwhite);margin-top:14px;padding:16px;border-radius:12px}
.result small{color:var(--orange-dark);font-weight:700;letter-spacing:.08em;font-size:.62rem}
.result h3{font:500 1.2rem "Fraunces",serif;margin:6px 0 2px}
.result p{margin:0;color:var(--ink-soft)}
.result.muted{background:transparent;border:1px solid var(--line)}

/* ---------- ejemplo ---------- */
.disclaimer{color:#8b95a1}
.story{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:40px}
.story article{border-top:3px solid var(--orange);padding:18px 8px}
.story article.last{background:var(--soft);padding:18px;border-radius:12px}
.story h3{font-size:1.2rem}
.story p{font-size:.9rem}
.example blockquote{border-left:3px solid var(--ink);margin:50px 0 0;padding:8px 0 8px 22px;font:500 1.6rem/1.4 "Fraunces",serif;color:var(--ink)}

/* ---------- servicios ---------- */
.services{background:var(--white)}
.services h2{max-width:760px}
.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.service-grid article{border:1px solid var(--line);padding:24px;border-radius:14px;min-height:180px;transition:box-shadow .2s ease,transform .2s ease}
.service-grid article:hover{box-shadow:0 12px 28px rgba(18,34,46,.08);transform:translateY(-2px)}
.service-grid h3{color:var(--ink)}
.service-grid p{color:var(--ink-soft)}
.service-grid span{color:var(--orange-dark)}

/* ---------- diagnóstico ---------- */
.diagnostic{background:var(--ink);color:#F3F0E8}
.diagnostic h2{font-size:clamp(2.1rem,4vw,3.2rem);max-width:760px;color:#FFFFFF}
.diagnostic .narrow>p:not(.kicker){max-width:680px;color:#C9CFD6}
.diagnostic .kicker{color:var(--orange)}
.checks{display:flex;gap:12px;flex-wrap:wrap;margin:24px 0 32px}
.checks span{border:1px solid rgba(255,255,255,.25);padding:7px 12px;border-radius:999px;font-size:.84rem;color:#F3F0E8}

/* ---------- contacto ---------- */
.contact{display:grid;grid-template-columns:1fr 1fr;gap:60px}
.contact>div>p:last-child{color:var(--ink-soft)}
.contact .lead{max-width:none}
.contact form{display:grid;gap:13px}
.contact label{font-size:.82rem;font-weight:700;color:var(--ink)}
.contact input,.contact select,.contact textarea{width:100%;margin-top:5px;padding:12px 13px;border:1px solid var(--line);background:var(--offwhite);border-radius:8px;font:inherit}
.contact textarea{resize:vertical}
.contact form p{font-size:.78rem;color:var(--ink-soft);margin:0}

footer{padding:36px 7vw;border-top:1px solid var(--line);display:flex;gap:22px;align-items:center;flex-wrap:wrap;color:var(--ink-soft);font-size:.85rem}
footer .brand img{height:24px}
footer .brand{margin-right:auto}

.fade{opacity:0;transform:translateY(16px);transition:.6s ease}
.fade.show{opacity:1;transform:none}

@media(max-width:900px){
  .header nav{display:none}
  .menu{display:block}
  .cols,.seo-grid,.contact{grid-template-columns:1fr;gap:28px}
  .flow{grid-template-columns:1fr}
  .flow>i{justify-content:center;transform:rotate(90deg)}
  .benefits{grid-template-columns:1fr}
  .story{grid-template-columns:1fr 1fr}
  .service-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:560px){
  .hero,.problem,.bridge,.copy,.seo,.example,.services,.diagnostic,.contact{padding-left:6vw;padding-right:6vw}
  .hero h1{font-size:2.3rem}
  .actions .btn{width:100%}
  .story,.service-grid{grid-template-columns:1fr}
  .statement{font-size:1.4rem}
  footer{display:block}
  footer p{margin:8px 0}
}